ClientVanward
area of workNaming | Branding | Design Assets
Vanward needed their new business to stand out from the crowd. Their business is centred around creating beautifully designed and carefully engineered vans. They wanted to create a brand identity that encapsulated the professional design while not hiding away from the outgoing and adventurous nature of these vehicles. Ultimately the van is a tool that unlocks places, memories and experiences that will last a lifetime.
Vanward is a startup Van Renovation company based in the Midlands focusing on bespoke van design.
Modular Design
Vanward’s identity stems heavily from carefully engineered design, and therefore needs to be a key selling point to customers. Vanward has the ability to achieve professional, trustworthy and bespoke design. Creating a unique van which perfectly fits with each customer’s lifestyle needs and stages in life.
‘V’ shape symbolising the brand name - VANWARD
Block shape, symbolising the building blocks within the design and also the modular aspect.
Diamond shape stands for the finished / completed design. This is seen as the shape once all parts fit together .
