Vanward
Custom Van Designers
Brand Identity
Brand Strategy
Digital Marketing Support
Driven Design
Vanward is a startup Van Renovation company based in the Midlands focusing on bespoke van design.
The Brief
Vanward needed their new business to stand out from the crowd. Their business is centred around creating beautifully designed and carefully engineered vans. They wanted to create a brand identity that encapsulated the professional design while not hiding away from the outgoing and adventurous nature of these vehicles. Ultimately the van is a tool that unlocks places, memories and experiences that will last a lifetime.
Modular Design
Vanward’s identity stems heavily from carefully engineered design, and therefore needs to be a key selling point to customers. Vanward has the ability to achieve professional, trustworthy and bespoke design. Creating a unique van which perfectly fits with each customer’s lifestyle needs and stages in life.
‘V’ shape symbolising the brand name - VANWARD
Block shape, symbolising the building blocks within the design and also the modular aspect.
Diamond shape stands for the finished / completed design. This is seen as the shape once all parts fit together .
