The Cat & Wickets Pub Co.
Reborn from the ashes
Brand Identity
Brand Strategy
Digital Marketing Support
June 2022 was a bleak time for The Cat & Wickets. In the early hours of the morning a fire broke out in the flagship pub the ‘Tap & Run’. This sparked a space to recollect and focus on their core values, brand identity
Stories at the heart of the brand
At the heart of the pub branding comes two very impressive careers. Stuart & Harry have done what is only a dream for many, achieving caps for England.
Because this is such a big deal making a nod to this someway was always a consideration. Another consideration was that it didn’t want to be over the top and too ‘in your face’.
By making a stylish reference to both Stuart & Harry’s ODI cap numbers this allows their identity, achievements and ownership of the pubs to be seen. It is a talking point when seen for those in the know and those that have no idea.
Custom Font Design
For this exciting project we realised that the sport of Cricket was clearly at the heart of both Stuart and Harry’s stories.
This needed to be presented, but not in an overbearing or distracting way. By designing a type face that harked back to Cricket score boards we were able to bring in the theme in a stylish way that can be seen in everyday uses.
