During lockdown CCCW deemed it right that the church needed to explore the idea of rebranding. At the heart of this decision was having a new mechanism to make the values and message clear to the community.

Lockdown saw a compelling statistic that a quarter of 18-30s tuned into an online church service during lockdown.

This was the spark that has driven the church to look at its positioning in both the rural and online community, making the visual identity appealing and engaging for the younger demographic while keeping the older and established demographic engaged and onboard.