Adventure Base
The Mountain Specialists
Brand Identity
Brand Strategy
Digital Marketing Support
Over the years Adventure Base has grown into one of the leading providers of alpine climbing, skiing and trekking courses. This includes climbing Mont Blanc, the highest peak in Western Europe where they provide the most successful itinerary to the summit. On skis they are a trusted and leading operator of the famous ski tour from Chamonix to Zermatt, the Skiers’ Haute Route. On foot they have been trusted by large corporate and charity groups on various alpine treks such as the Tour du Mont Blanc, Summer Haute Route and Tour de Monta Rosa.
As a company they needed a re-birth of their visual identity to match the direction and expansion they have been making in recent years.
Rising to the challenge.
Simple aim to be the best
The focus behind this project was to give Adventure Base a brand identity that matched their growth and aspirations to become the biggest adventure travel company.
From our brand workshops we outlined key words that helped to form the blueprint for the brand re-development.
Trustworthy/Ambitious/People focused/Authentic/Daring/Fun
“Working with Joe from start to finish was a great experience. The level of detail and the ‘creative’ conversations we worked through were not only instrumental but also enlightening and thorough. All in all a great service and a great product as a result”