FOUNDER JOURNEYWherever you are on your founder journey, we can support you.
Ideation
01
In the ideation stage, founders form their initial concept, identify the problem they want to solve, and begin light research.
OUR INPUTVisual Articulation
Initial Ideation and Testing
Naming Exploration
02
Validation
As the startup moves into validation, they test assumptions through prototypes, conversations with potential users, and early market feedback.
OUR INPUTSimple Visual Identity For Testing
Early Positioning Testing
03
Pre-seed
During pre-seed or angel investment, founders refine their model and create their first pitch.
OUR INPUTNarrative Shaping
Early Brand Identity
Pitch Deck Design
04
MVP Build
In the MVP (Minimal Viable Product) build phase, the team develops the first working product and begins onboarding early adopters.
OUR INPUTWebsite/ Landing For Acquisition
Brand Tone Of Voice
UX/UI Design
05
Launch
The launch marks the startup’s first public appearance.
OUR INPUTMarketing Assets
Website
Full/Final Brand Identity System
Social Templates
06
Growth
As the company moves into traction and growth, it focuses on expanding its user base and improving the product.
OUR INPUTCampaign Designs
Product UX Refinement
Brand Guidelines
Ongoing Retained Support